Boise's Baby, Toddler & Maternity

Boutique

Boise’s Premier Baby, Toddler, and Maternity Boutique Clothing Store

Welcome to Baby Blues & Pink

Baby Blues & Pink is a locally owned premier baby, toddler, and maternity boutique located in downtown Boise, Idaho. We offer an elevated shopping experience and beautifully curated clothing that is all handpicked. Organic, sustainable, and ethically produced clothing that gives back is our passion!

2024BF_GoldWin

Improving The Lives Of Children

At Baby Blues and Pink, our carefully chosen products help to support women and feed families. Many of the brands we carry directly provide female artisans a sustainable, fair trade income that creates a stream of giving that doesn’t rely on donations while improving the lives of children around the world.

Shawna is amazing! She went around the store with me showing her favorite pieces and recommended different options for a baby shower gift! She made it completely hassle free. I got everything plus the beautiful packaging from her boutique. My friend absolutely adored her gift and a lot of the mama’s at the baby shower…

Jessica Pasechnikov

Great experience! Shawna made our visit relaxed and fun! We will be back!

Twyla Luke

I was in need of some quick but very specific gifts for clients. I went into this stunning store and Shawna immediately assisted me in putting together the perfect gifts and beautifully arranged them for quick shipping. She saved me hours of time! She obviously loves what she does and her passion shows through all…

Angie Lloyd

Bought a gift card for my friend who just had a baby! This boutique has so many quality items for both baby and momma at an affordable price. So many cute baby and maternity clothes! Treat yourself or someone else at this adorable spot. The owner Shauna is so helpful, and really cares that her…

Vitoria Gray

Shawna is by far the sweetest boutique owner I have ever met. She really truly cares about her product and customers. She has been so thoughtful about selecting local and unique items for mothers and babies. While I am somewhat bias about the look of this space because Shawna hired me to do the design…

Kate Chudy

My wife and I stopped into Baby Blues and Pink with our 8 month old baby boy and we were blown away! Lovey store with a great selection. There is everything from baby clothes, baby care items and maternity ware. The clothes, baby wash and diaper creams we brought home are locally sourced as well,…

Sam Whipple

Such a beautiful baby and maternity boutique. The care, effort and time put into this by the owner truly shows. Everything has been handpicked and is unique, including some of my favorite brands that I’m only usually able to view online! My new favorite baby place to shop and definitely one of Boise’s best stores…

Bow Peralta

While in Boise temporarily, I would drive past this shop and wish I had an excuse to go in. When my nephew and his wife announced they were expecting their first child, I had my reason! My husband and I went in together, and had a hard time deciding, as all the possibilities were, beautiful,…

Helen Mastache

Such an amazing store and the sweetest owners!! She has the cutest clothes! Her store set up is perfect for mommies to all ages! The cleanest and prettiest rest room & supplies things such as diapers for emergencies! Even has a beautiful nursing station! Over all amazed!!

Katelyn Woodall

While in Boise temporarily, I would drive past this shop and wish I had an excuse to go in. When my nephew and his wife announced they were expecting their first child, I had my reason! My husband and I went in together, and had a hard time deciding, as all the possibilities were, beautiful,…

Helen Mastache

Not only is this cute little store ADORABLE, but the owner is just the absolute sweetest!! Every detail is perfection, we couldn’t recommend it enough! Thank you Shawna for always being so kind & welcoming to us! We’re so glad you took a chance on your dream, we can’t wait to continue to support you…

Averee Vaughn

I called the owner Shawna to purchase some gift certificates for my 3 co-workers and she was able to gift wrap them and added a special bonus to each one, personalizing them. She even delivered them after work for me! I highly recommend this business and Shawna!

Jim Lombardo

This beautiful children’s boutique is exactly what Boise needed. Amazing, personable customer service and trendy brands that I have only been able to find online. Love that they also carry local products! I will be shopping here regularly!

Tayler Sanchez

This little shop is so cute! The owner is FANTASTIC. She is so nice and friendly. The shop has the cutest baby clothes, and the owner stocks local Boise brands too. I highly recommend this boutique!

Madison Parks

This is a beautiful shop! While this was our first experience shopping in Shawna’s store…we felt like we were visiting a friend! Exquisite merchandise! We highly recommend supporting this local shop!

Gwen Sellers

Such a great baby and mama boutique. So many unique items you can’t find anywhere else in the treasure valley. Shawna is so helpful and so passionate and it really shows.

Jackelyn Sucher

Very cool and unique store! The owner is really nice, and they have a great selection of products.

Josh Olswanger

Although I have yet to visit this store, I have heard nothing but great things about it and I have indirectly purchased items through my granddaughter. I am anxious to actually shop here myself.

Shirley Fredrickson

Come Visit Us

Scroll to Top